updated 04/04/2012 AT 2:00 PM ET
•originally published 04/05/2012 AT 11:00 AM ET
The ultra-private music mogul launched a special Tumblr page Thursday featuring personal photos. (Beyoncé’s big launch is Beyonce.com, and the Tumblr is part of the site.) In a message to fans, she writes, “it’s been a long time coming – but I finally have my own place on the web.”
Besides an artful gallery of stylish photos, the multi-media site includes sections on “The Latest” (with a pre-sale announcement for Revel), “Music,” “Vault” (which she calls “the heart of my site”), “Beyhive” (for the official fan collective), “Performance” (listing her Atlantic City concerts on May 25-27) and “I Am” (offering a private message that clicks onto more photos).
Designer Matthew Siskin earlier announced on Twitter that he was working on the page, declaring, “I’m not sleeping till we’re done.”
When she turned 4-weeks-old, Jay-Z and Beyoncé shared the first photos of her, and have kept her under wraps since when stepping out.